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BELIEVE
IN DREAMS

Iconic story. Modern vision. A new muse.


watch the video

BELIEVE
IN DREAMS

Iconic story. Modern vision. A new muse.


watch the video
Tiffany & Co. Believe In Dreams

Elle Fanning is the campaign’s modern muse, who dances
her way through a Tiffany Blue world to a remixed version
of “Moon River,” Tiffany’s first ever recorded song with original
lyrics by hip-hop artist A$AP Ferg (below left). The campaign
film was shot by Francis Lawrence, director of The Hunger Games.

In the music-driven film, the A$AP Ferg track sets the
scene while Elle Fanning dances on the streets of New York,
supported by a cast styled in Tiffany Blue. Opening with a
re-creation of the iconic scene from Breakfast at Tiffany’s in
black and white, the video then transforms into a world of
color as A$AP Ferg’s lyrics begin—reimagining the classic
song for the modern era.

To stream the song on Spotify®, click here.

Spotify is a trademark of Spotify AB.

Tiffany & Co. In The Air

Elle Fanning is the campaign’s modern muse, who dances
her way through a Tiffany Blue world to a remixed version
of “Moon River,” Tiffany’s first ever recorded song with original
lyrics by hip-hop artist A$AP Ferg (below left). The campaign
film was shot by Francis Lawrence, director of The Hunger Games.

In the music-driven film, the A$AP Ferg track sets the
scene while Elle Fanning dances on the streets of New York,
supported by a cast styled in Tiffany Blue. Opening with a
re-creation of the iconic scene from Breakfast at Tiffany’s in
black and white, the video then transforms into a world of
color as A$AP Ferg’s lyrics begin—reimagining the classic
song for the modern era.

To stream the song on Spotify®, click here.

Spotify is a trademark of Spotify AB.

Tiffany & Co. In The Air
Tiffany & Co. In The Air

Grammy® award winner Ryan Heffington choreographed the dance scenes, which feature Elle Fanning and dancer Maddie
Ziegler. Ziegler, with her fiercely unique dance style, has appeared on numerous television shows and in Sia videos.

SHOP TIFFANY HARDWEAR

Grammy® award winner Ryan Heffington choreographed the dance scenes, which feature Elle Fanning and dancer Maddie
Ziegler. Ziegler, with her fiercely unique dance style, has appeared on numerous television shows and in Sia videos.

Tiffany & Co. In The Air
Tiffany & Co. In The Air

The famous Tiffany Diamond also plays a leading role in the video. One
of the world’s largest and finest fancy yellow diamonds, the 128.54-carat
stone was transported from its home in Tiffany’s New York flagship to the
video set for a modern re-creation of the famous opening scene of the
film Breakfast at Tiffany’s.

SHOP TIFFANY KEYS
Tiffany & Co. In The Air

The famous Tiffany Diamond also plays a leading role in the video. One
of the world’s largest and finest fancy yellow diamonds, the 128.54-carat
stone was transported from its home in Tiffany’s New York flagship to the
video set for a modern re-creation of the famous opening scene of the
film Breakfast at Tiffany’s.

Tiffany & Co. In The Air

DISCOVER MORE

Tiffany & Co. Bright & Beautiful

BRIGHT & BEAUTIFUL


Photographer Grant Cornett reimagines Tiffany’s newest
designs in a brilliant and unexpected style.


SHOP THE STORY