“Style is to be simple.”
The arrival of Elsa Peretti at Tiffany & Co. in 1974 signaled a revolution in jewelry design. On the day her first collection debuted, it sold out and elevated sterling silver to luxury status overnight. A true pioneer of design, her unique creations had a never-before-seen organic aesthetic—bold and powerful, yet feminine and unpretentious. Among her acclaimed creations are her revolutionary Diamonds by the Yard®, a combination of fine, fluid chains and bezel-set stones that forever changed the role of diamonds in fashion.