Love has formed the beating heart of Tiffany & Co. since its inception. This Valentine’s Day, journey through time to discover the House’s extraordinary creations—from archival jewels to vintage advertisements and modern mementos—that have played an indelible role in the world’s greatest love stories. 

From the moment the House introduced the modern engagement ring in 1886, the Tiffany® Setting has been the ultimate symbol of love. For Valentine’s Day, the iconic design takes pride of place in Tiffany’s windows, encircled by Cupid’s bows. This motif pays tribute to the legacy of Gene Moore, Tiffany’s famed window display director, who often used Cupid’s arrow to celebrate romance in the House’s flagship store windows on Fifth Avenue.

Valentine’s Day window display by Gene Moore, 1962. The Tiffany Archives.

The heart is an important motif from The Tiffany Archives that dates to the 19th century. Some of the House’s most iconic jewelry designs—from Elsa Peretti’s Open Heart, which debuted in 1974, to more recent expressions like Return to Tiffany™ Full Heart—show that the motif is as relevant today as ever. 

Advertisement, 1984. The Tiffany Archives.

Butterflies have been a prominent Tiffany design motif since our early beginnings. Here, a vintage advertisement from 1966 asking “Does she give you butterflies?” comes to life in an expression of new love, featuring a selection of Jean Schlumberger’s iconic nature-inspired designs—perfect for Valentine’s Day and beyond. 

Advertisement, 1966. Photograph by Bob Ritta. The Tiffany Archives.