Conservation

Advancing our decades-long commitment to ocean conservation and helping to protect the natural world, Tiffany & Co. introduces the Love For Our Oceans initiative and releases T Smile by Tiffany cord bracelets crafted with 18k gold and REPREVE® Our Ocean™ recycled polyester that are made entirely from ocean-bound plastic bottles. The House pledges to give at least USD $1 million to Nature United, and its global affiliate The Nature Conservancy, to support its goal of conserving four billion hectares of ocean worldwide by 2030.

At Tiffany & Co., we harness the power of our products to raise funds and increase awareness on conservation and the care and protection of natural resources. For example, in 2021, over USD $6.5 million was raised in support of Nature United’s global affiliate from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue dial. This donation helped conservation efforts in five key regions facing the dual crises of climate change and biodiversity loss.

Aerial view of Southeast Alaska’s Tongass National Forest during flight from Prince of Wales Island to Ketchikan.

©Erika Nortemann/TNC

Since 2000, The Tiffany & Co. Foundation has awarded over USD $100 million to support organizations around the world in the areas of coral conservation, responsible mining, urban parks and the decorative arts. As The Tiffany & Co. Foundation enters its third decade, it is dedicated to protecting oceans.

Our dedication to protecting our oceans lies at the heart of Tiffany & Co. Nearly two decades ago, we made the principled decision to stop using coral in our products and raised client awareness of the issue by encouraging other jewelers to do the same. The Tiffany & Co. Foundation complements these efforts and since 2000, has awarded more than USD $38 million to organizations that support coral and marine conservation. One of the Foundation’s key strategies is to support the creation and expansion of Marine Protected Areas. To date, the Foundation’s grantees have helped to protect over 11 million square kilometers of ocean in 30 countries, spanning the globe from Hawaii to the Caribbean, Australia to the Coral Triangle.