Advancing our decades-long commitment to ocean conservation and helping to protect the natural world, Tiffany & Co. introduces the Love For Our Oceans initiative, releasing T Smile by Tiffany cord bracelets crafted with 18k gold and REPREVE® Our Ocean™ recycled polyester, made entirely from ocean-bound plastic bottles. Through the sales of the bracelets, the House pledges to give at least USD $1 million to Nature United and its global affiliate to support its goal of conserving four billion hectares of ocean worldwide by 2030.
Comprised of 10 styles, the designs are available in 18k yellow or rose gold—with or without diamonds—and for each bracelet sold in Canada through October 14, 2026, either USD $100 or $200, depending on the piece selected, will be given to Nature United.*
Our dedication to helping to protect our oceans lies at the heart of Tiffany & Co. Over two decades ago, we made the principled decision to stop using coral in our products and raised client awareness of the issue by encouraging other jewelers to do the same. Since 2000, The Tiffany & Co. Foundation has awarded more than USD $38 million to organizations that support coral and marine conservation. To date, the Foundation’s grantees have helped to protect more than 13 million square kilometers of ocean, an area larger than the size of the United States, in 30 countries, spanning the globe from Hawaii to the Caribbean, Australia to the Coral Triangle.
T Smile by Tiffany Cord Bracelets
At Tiffany & Co., we harness the power of our products to raise funds and increase awareness on conservation and the care and protection of natural resources. For example, in 2021, over USD $6.5 million was raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue dial. This donation helped conservation efforts in five key regions facing the dual crises of climate change and biodiversity loss.
Photo credit: © David Slater/TNC Photo Contest 2022
Love For Our Oceans celebrates Tiffany & Co.’s love of the planet and love for a better tomorrow. We aim to raise funds and awareness for ocean conservation through the sale of our T Smile by Tiffany cord bracelets, with each sale in select jurisdictions generating a contribution of either USD $100 or $200, depending on the bracelet. This initiative is part of our broader commitment to help protect our planet’s precious marine environments. The promotion ends on October 14, 2026.
This cord is made of REPREVE® Our Ocean™ recycled polyester, crafted from 100% ocean-bound plastic bottles. REPREVE® Our Ocean™ is a premium collection of fiber and resin sourced from bottles at high risk of entering the ocean. Plastic bottles are collected from areas within 50 kilometers of coastlines that do not have a formal waste or recycling system. To learn more, visit: https://repreve.com/repreve-our-ocean.
The ocean’s vast expanse and rich biodiversity are a source of inspiration for many of our designs. As a House with a legacy intertwined with nature’s treasures, we feel it is our responsibility to help maintain the health and vitality of marine ecosystems for future generations.
This initiative contributes directly to ocean conservation efforts led by Nature United and its global affiliate.
The contribution will support the conservation of critical ocean habitats in Canada, such as coral reefs, kelp forests and other marine life. It also supports conservation projects that tackle some of the most pressing issues facing the ocean today. Together, we are working to safeguard the oceans and our future.
You can participate in this vital cause by:
- Purchasing from the T Smile by Tiffany cord bracelet collection in participating jurisdictions: A portion of each sale through October 14, 2026—either USD $100 or $200, depending on the piece—will be given to Nature United.
- Becoming more informed: Learn more about Nature United’s conservation work at https://www.natureunited.ca/
This initiative is part of an important movement towards a healthier ocean. Whichever T Smile by Tiffany cord bracelet you choose, your contribution will help fund essential resources needed for projects like protecting and restoring coral reefs and precious marine habitats—the lifelines of marine biodiversity.
Visit Nature United’s website at https://www.natureunited.ca/ where you can read about their work to conserve marine habitats and support Indigenous-led conservation, including advancing Canada’s first marine protected area network for the benefit of people and nature.
By joining us in Love For Our Oceans, you’re not just buying jewelry—you’re investing in a more sustainable future for our ocean and supporting ongoing efforts that ensure these critical habitats and wildlife thrive for years to come.
Our dedication to protecting our oceans lies at the heart of Tiffany & Co. over two decades ago, we made the principled decision to stop using coral in our products and raised client awareness of the issue by encouraging other jewelers to do the same. The Tiffany & Co. Foundation complements these efforts and since 2000, has awarded more than USD $38 million to organizations that support coral and marine conservation.
At Tiffany & Co., we harness the power of our products to raise funds and increase awareness of important causes around the world. In 2021, over USD $6.5 million was raised in support of Nature United’s global affiliate from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue dial. This donation helped conservation efforts in five key regions facing the dual crises of climate change and biodiversity loss.
Explore Sustainability at Tiffany & Co.
Explore Sustainability at Tiffany & Co.